What is the best way to market my small business? That’s a big question packed into a small sentence, right? And its actually a question I get asked a lot, usually the moment a small business owner finds out I run a marketing consultancy. And somehow the askers always think there’s an easy answer. “There…
We are only just realising many of the extended implications of the Covid-19 pandemic. Amongst factors affecting Australian families, many parents are reporting changes in the sleep quality and routines of children, toddlers and babies. Both the changes in routine, altered stress levels and circumstance of family members, and social isolation could potentially be…
Engagement is the holy grail of all insights. Think of it as an indication of how well your content is resonating with your audience. Your percentage should sit between 1 and 3% – but as most things, its not a one size fits all solution!
Or, what not to say to someone who is going through IVF By Andrea Moller Doney ‘I could never take that on, Andrea, because – you know, I have four children.’ My friend’s well meaning words were like artillery of burning bullets through my already bruised heart. After four years of trying to conceive…
*** This article is now around ten years old. It has been widely published under various titles.*** I previously underwent a total of ten (yes, count ’em, ten!) assisted and IVF cycles in an attempt to conceive a brother or sister for my son. I am publishing this as a way of reaching out to…
“If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it,…
This piece was originally written for Connect Macquarie Park & North Ryde and is shared with permission. – Andrea Doney runs a communications and marketing consultancy from her home office on the north shore. A long-term remote worker, here she shares a few strategies and thoughts on making the most of working from home. “I’ve often…
I have always been fascinated by genealogy, even before it became fashionable or TV shows like ‘Who Do You Think You Are’ became mainstream. I can remember sitting at my grandmothers kitchen table in Port Elizabeth, South Africa when I was around six years old and asking her to tell me the names of her…